If you’ve followed Esotouric for any time at all, you know that we’re big fans of William L. Pereira‘s civic and commercial architecture, and have advocated for the preservation of such endangered buildings as the Metropolitan Water District HQ, Los Angeles Times Executive Building and Los Angeles County Museum of Art as part of a broader Pereira in Peril campaign.

Today we begin a new chapter in this work, with announcement of the launch of Save LACMA (http://www.ourlacma.org), a registered 501(c)(3) Nonprofit Corporation formed to amplify the voice of the community to help steer the museum’s future, not just with the proposed Wilshire-straddling new building project, but in all its change and growth to come.

The more we learned about LACMA’s current plans, the more we felt the need to advocate not just for the historic campus, but for the survival of the museum as an institution. We are proud to join with other concerned Angelenos to volunteer our time as board members, taking our LACMA Lovers League petition campaign to a new level under the Save LACMA nonprofit banner.

We look forward to meeting you at LACMA-focused events in the near future. For now, we hope you’ll visit the website to learn more, sign up for the occasional newsletter, follow Save LACMA on social media (Twitter, Facebook, Instagram) and share this exciting news with your arts loving friends. It’s going to be a campaign to remember, and we can’t wait to share it with you!