Today, in partnership with The Late Group, we celebrate the 110th birthday of William Pereira, one of the most influential shapers of mid-twentieth-century California. His scope and innovations range from the LAX Theme Building (our Eiffel Tower) to LACMA (the cultural crown of midcentury Los Angeles), from Marineland of the Pacific to CBS Television City, from the Disneyland Hotel to UC San Diego’s Geisel Library, from the Transamerica Pyramid to UC Irvine. At dynamic aerospace and university campuses, Pereira defined the look of Imperial California when the state’s high-tech industries, media, recreation, and lifestyles were spreading across the nation and circling the globe. It was an up-to-date Modern architecture that was pushing into new creative territory as seen in the work of Craig Ellwood, John Lautner — and William Pereira. His buildings embodied the self-confidence and creativity of Californian’s in this progressive era.
Today this legacy — and this self-confidence — is under threat as Pereira’s L.A. Times Chandler Wing, LACMA, and the Metropolitan Water District face demolition.
On the map below, Pereira designs that are at risk of being lost are shown as flaming points. Help raise awareness and show your love for Pereira by visiting your favorite local landmark, taking a selfie with the building and sharing it on social media with the hashtag #PereiraForever, from April 25, 2019 (William Pereira’s 110th birthday) and all through California’s Preservation Month of May. Vintage photos are also welcome, or landmark only shots if you are shy. Learn more about the Pereira in Peril campaign here.