The Wonders and Weirdness of Wilshire Boulevard On-demand Webinar

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Wilshire is among the most beautiful boulevards in Los Angeles, and it’s richly layered in history, oddities and historic preservation lore, too.

Join Esotouric, L.A.’s most eclectic sightseeing tour company, for a time travel trip along Wilshire Boulevard, from Downtown to the May Company terminus of the Miracle Mile, as they dig into the archives and share a selection of offbeat historic crimes, architectural wonders, urban planning and retail history lore.

Featured are immersive visits to four iconic and fascinating landmarks:

  • Bullocks Wilshire (John and Donald Parkinson, 1929)
  • Wilshire Tower / Silverwood’s (Gilbert Stanley Underwood, 1929)
  • Farmers Insurance Building (Beelman, Walker, Eisen & Spackler, 1937/1949)
  • Scottish Rite Temple (Millard Sheets, 1961)

Plus we’ll explore the Linear City concept, trace the development of the Miracle Mile, dip into prehistory for some tar pit surprises and highlight notable historic preservations wins and failures—including a tribute to the recently demolished Los Angeles County Museum of Art (William L. Pereira, 1965)

This webinar is an illustrated lecture packed with rare photos that will bring Wilshire Boulevard’s cultural and architectural history to life. And you’ll find the look of an Esotouric webinar is a little different than your standard dry Zoom session, with lively interactive graphics courtesy of the mmhmm app.

After the presentation, Kim and Richard will answer your questions, so get ready to be a part of the show.


About Esotouric: As undergraduates at UC Santa Cruz, Kim Cooper and Richard Schave inexplicably hated one another on sight. (Perhaps less inexplicably, their academic advisor believed they were soul mates). A chance meeting 18 years later proved much more agreeable. Richard wooed Kim with high level library database access, with which she launched the 1947project true crime blog, highlighting a crime a day from the year of The Black Dahlia and Bugsy Siegel slayings. The popular blog’s readers demanded a tour, and then another. The tour was magical, a hothouse inspiring new ways for the by-then-newlyweds to tell the story of Los Angeles. Esotouric was born in 2007 with a calendar packed with true crime, literary, architecture and rock and roll tours. Ever since, it has provided a platform for promoting historic preservation issues (like the Save the 76 Ball campaign and the landmarking of Charles Bukowski’s bungalow), building a community of urban explorers (including dozens of free talks and tours under the umbrella of LAVA) and digging even deeper into the secret heart of the city they love.

Rights and permissions: By attending an Esotouric webinar, you acknowledge that the entirety of the presentation is copyrighted, and no portion of the video or text may be reproduced in any fashion.

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