A Downtown Los Angeles Lovers’ Treasure Hunt On-Demand Webinar

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It isn’t always fun or pretty, but Los Angeles is probably the most interesting city in America—and Downtown is the most interesting part of Los Angeles.

Join Esotouric, L.A.’s most eclectic sightseeing tour company, for an immersive cultural, architectural and infrastructural history webinar that peels back the layers of time, urban decay and real estate marketing slogans to reveal the real treasures and secrets of #DTLA.

Even if you’re a seasoned Downtown explorer or resident, you’ll find some mind blowing surprises hidden in plain sight as two passionate local historians share some of their favorite discoveries, sleuthed out through archival and newspaper research, hands-on urban exploration and conversations with colorful old timers.

Featured topics include:

  • The surprising origins of the Jesus Saves neon signs
  • A basement speakeasy with century old erotic graffiti
  • Terrazzo sidewalks and amethyst glass prisms
  • L.A.’s original Italian espresso bar in St. Vincent’s Court
  • Lost bookstores and world class magazine stands
  • Newspaper vendors and boot blacks
  • An all-steel Log Cabin and its short order innovations
  • A.F.I.’s nearly forgotten Best Remaining Seats Broadway film festival

And much more to be revealed! This webinar is an illustrated lecture packed with rare photos that will bring Downtown Los Angeles’ cultural and architectural history to life. And you’ll find the look of an Esotouric webinar is a little different than your standard dry Zoom session, with lively interactive graphics courtesy of the mmhmm app.

After the presentation, Kim and Richard will answer your questions, so get ready to be a part of the show.

Can’t join in when the webinar is happening? You’ll have access to the full replay for one week. Please note: the 2-hour running time is just an estimate, and we often run long because the stories take on a life of their own. You can always come back and watch the last part of the webinar recording later.

So, tune in and discover the incredible history of Los Angeles, with the couple whose passion for the city is infectious.

FYI: Immediately upon registering, you will receive a separate, automated email containing the link to join the webinar. The webinar is reliable on all devices, Mac, PC, iOS and Android.

Please visit our FAQ for details about our webinars.

About Esotouric: As undergraduates at UC Santa Cruz, Kim Cooper and Richard Schave inexplicably hated one another on sight. (Perhaps less inexplicably, their academic advisor believed they were soul mates). A chance meeting 18 years later proved much more agreeable. Richard wooed Kim with high level library database access, with which she launched the 1947project true crime blog, highlighting a crime a day from the year of The Black Dahlia and Bugsy Siegel slayings. The popular blog’s readers demanded a tour, and then another. The tour was magical, a hothouse inspiring new ways for the by-then-newlyweds to tell the story of Los Angeles. Esotouric was born in 2007 with a calendar packed with true crime, literary, architecture and rock and roll tours. Ever since, it has provided a platform for promoting historic preservation issues (like the Save the 76 Ball campaign and the landmarking of Charles Bukowski’s bungalow), building a community of urban explorers (including dozens of free talks and tours under the umbrella of LAVA) and digging even deeper into the secret heart of the city they love.

Rights and permissions: By attending an Esotouric webinar, you acknowledge that the entirety of the presentation is copyrighted, and no portion of the video or text may be reproduced in any fashion.

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